The world is one
An infinitude of ever-changing blues. Boisterous. Serene. Glittering in the sun. Shining like a jewel. Connecting and nurturing the whole world. The inspiration for UNITE with BLUE is the sea. The dials’ ever-changing appearance is created using not pigments but structural colours. These models do something only Eco-Drive can do: They simultaneously absorb light to power the watch and reflect light to generate a variety of gorgeous colours.
Structural colours’ amazing iridescence
The wings of butterflies, the scales of tropical fish or the patterns of minerals—the iridescent hues we witness in the natural world are the result of structural coloration. Our structural colour dials use man-made inks to mimic nature’s method of creating wonderful iridescent colours. Just like the sea itself, they display an infinity of expressions, depending on the light and viewing angle.
A microcosm of the magnificent sea
A microcosm of the magnificent sea, its expression forever changing, shining brilliantly when it catches the light. Incorporating biomass, the polyurethane band is strong and caring, embodying a deep respect for nature.
BN0166-01L
Launch in June 2023
Dreaming of a sea that is beautiful forever
Two diamonds and precision-cut accents evoke bubbles swathed in a shaft of light rising gracefully from the seafloor. This sustainable watch embodies our dream of a sea that will be beautiful forever.
EW5591-60L / EW5591-51L (US only)
Launch in June 2023