The spirit of spearheading tomorrow
With the environment under pressure and values changing, we have created a new Eco-Drive watch for people everywhere. Expose Eco-Drive 365 to enough light just once and it will run for 365 days even in complete darkness. Climate and conditions vary around the world. CITIZEN has created a watch that needs only the tiniest amount of light to tell the correct time to people wherever they are.
Finding the seeds of the future in the past
A strikingly angular, ridged case. An extraordinary shimmering dial. A bold reinterpretation of an already distinctive 1973 CITIZEN quartz watch. Encapsulating the 50-year journey from quartz to Eco-drive, this model embodies both the evolution of CITIZEN technology and the possibilities of a new era.
The spirit of inquiry: Capturing and utilising ever tinier quantities of light
Eco-Drive 365 features the Caliber E365, a movement that takes CITIZEN’s proprietary Eco-Drive technology to a new, higher level. Thanks to reduced power consumption and an extended running time, it can keep going for 365 days on a single full charge. The dial—made using lamé of four different sizes and colours—evokes a panoramic star-studded sky. The stainless-steel case and band take their inspiration from a design from CITIZEN’s past. The outcome is a next-generation watch that strikes the perfect balance between functionality and aesthetics.
Launch in Autumn/Winter 2023